A Coastal Pet strategy with a powerful purpose
The success of a company is not just about sales, employment growth, or technological advances. At Coastal Pet, we believe that what truly makes a company successful is its ability to support its community and the world around us. Having a positive impact on the people and the pets they love.
That’s why we created our Good Works Program. It’s our way of showing our commitment to important causes in our locally community and beyond.
This program is made up of partnerships with organizations that align with our core business values: Locally we work with Junior Achievement to help develop the next generation of thought leaders and business strategists in our surrounding communities. Each year we help them define marketing plans, tweak strategies and practice for the state and national competitions.
Nationally, we partner with organizations like Leader Dogs for the Blind and Morris Animal Foundation in an effort to support their respective missions. Being a pet products company, the easiest way for us to do that is through our products! We use our Styles line of sublimated collars and leashes as our base and design from there. We refer to the result as our “cause patterns”, because that’s what they are… patterns with an important cause!
RESOLVE: a pattern for Leader Dogs for the Blind:
Our relationship with this wonderful organization started in 2008.
For people who are blind or visually impaired, the loss of sight is only the beginning of a life-changing reality. As the simplest to the most complex everyday tasks become daunting, these individuals often become depressed, anxious and isolated. From white cane training to matching people with a Leader Dog, they provide the tools and training to reintroduce people to a life of independence, confidence and companionship. It’s a way of living that leads to a new perspective on life. And moreover, they do it free of charge!
Our RESOLVE pattern appears on collars, leashes and key loops. Products are available in their website gift shop, at your local pet shop or online! Proceeds from the sale of this pattern go directly to supporting Leader Dog!
OUTREACH: a pattern for Morris Animal Foundation:
Our relationship with Morris Animal Foundation started in 2010. They focus on research and studies aimed at improving and protecting the health of animals through scientific innovation, education and inspiration. They were founded in 1948, by an ambitious and passionate newly graduated veterinarian, Dr. Mark L. Morris Sr. Under his leadership Morris Animal Foundation became an organization responsible from the development of new veterinary diagnostic tools, vaccines, drugs and surgical techniques.
Today the organization has studied more than 400 health issues across 300+ species. The most notable of their efforts has been the Golden Retriever Lifetime Study. It is one of the largest, most comprehensive prospective canine heath studies in the United States, aiming to identify nutritional, environmental, genetic and other risk factors for canine cancer.
Our OUTREACH pattern appears on dog collars and leashes and will soon be introduced as a cat collar as well. The Proceeds of this pattern are directed to supporting the important research of Morris Animal Foundation. You can find our Outreach products at your local pet store or online.
Join us in this effort
It has been an enormous privilege to support our partners and we’ve learned so much as an organization through our work with each of these outstanding groups.
If you are looking for a new collar or leash in the future, please consider a pattern with a cause. Together, we can make a difference in the lives of people and the pets they love.
Want to learn more? Visit https://www.leaderdog.org & https://www.morrisanimalfoundation.org