FOR IMMEDIATE RELEASE
NICOLETTE POPA RETURNS TO COASTAL PET PRODUCTS IN NEW SPECIALTY SALES DIRECTOR ROLE
Optimizing our Sales Leadership to Drive Sustainable Growth
(ALLIANCE, OH) – Coastal Pet Products, Inc. is pleased to announce that Nicolette Popa has rejoined our team in the new position of Specialty Sales Director effective 3/7/2024.
With over 20 years of experience in Pet Specialty, Nicolette’s experience ranges from merchandising to sales management.
“I’ve always enjoyed getting to know people and learning what challenges they have for which I may be of assistance,” Nicolette said of her professional work history. “I’ve continues to work with Pet Specialty and Canadian markets over the years because I enjoy the individuality, the people, and the diversity it brings. There are so many unique stories and challenges to be heard and discovered.”
Under Nicolette’s leadership, the sales team will continue to support our independent retailers. This strategic initiative seeks to maximize our resources, simplify our operations, and cultivate a more cooperative and customer-focused methodology, all while driving company expansion and sustainability. Independent pet retailers form the backbone of our business; with their deep-rooted connections to the community, they play a vital role in our success. We're confident that Nicolette will continue to prioritize and cater to these invaluable partners, fostering mutually beneficial relationships and ensuring the growth and prosperity of both our brand and independent pet retailers alike.
“I am really looking forward to working with the sales team and the customers to hear their challenges, learn from missteps, and share in successes,” Nicolette said. “Coastal is a quality company with quality product. It’s great to be able to say that and continue to portray it on their behalf.”
To shop our products, visit www.coastalpet.com.
About Coastal
Since 1968, Coastal Pet Products has been designing and delivering quality products people trust for the pets they love. Our commitment to quality and craftsmanship is at the heart of everything we do. Our products are designed to enhance the bond between pets and their humans. Whether it’s a durable, stylish leash or useful at-home grooming tool, all products are backed with our Quality Guarantee meaning pet owners can expect the same great product time after time. We are dedicated to supporting our retail partners with competitive drop ship minimums and helpful merchandising tools for effective retail performance, as well as other resources. With a legacy of over half a century and counting, Coastal remains at the forefront of the pet industry, continually striving to provide innovative, high-quality solutions that reflect our deep love and respect for pets.