![](/media/1444/merchandisingbanner.jpg?format=webp&quality=80)
Planograms
A Coastal Planogram is an easy to read display of high turnover items organized to improve the appearance of a retail pet store, attract customers and stimulate overall sales, specifically by increasing impulse buying.
- Custom for each store
- Variety of sizes
- Multiple price points
- Product selection optimized to each store
- Exact product placement mapping
- Kit selection and placement for highest ROI
- Design based on national sales statistics for product performance
![](/media/1445/planogram.jpg?format=webp&quality=80)
Back Tags
Back tags are crucial to the maintenance of your store’s wall display.
When stocking a wall display, employees must match an item’s product tag information with that found on a back tag to make sure every item gets to the right pet every time.
- Helps maintain the Coastal wall
- Provides product information
- Helps with restocking
- Simplifies reordering
Request missing back tags from your Account Service Coordinator (800) 321-0248
When stocking a wall, match product tags, stickers, and back tags with the following information:
- Size
- Color
- Item Number
- Product Description
It is important when restocking the wall that you rotate your stock FIFO
(first in first out)
![](/media/1446/backtags.jpg?format=webp&quality=80)
![](/media/1448/backtag2.jpg?format=webp&quality=80)
Maintaining the Wall
Maintaining the wall increase sales potential, because it looks more appealing and is easier for customers to shop.
- 15-20 minutes each shift you work
- Correctly rehang items that have been removed from peg hooks
- Straighten product on the wall display
- Tuck leashes back into place
- Slide collars forward and to the right
- Make sure no product is hanging upside down
![](/media/1449/maintaining.jpg?format=webp&quality=80)
Tips for Detailing the Wall
Leashes
- All leash snaps face front
- Open to the right
- Look for size differences
![](/media/1450/leashes.jpg?format=webp&quality=80)
Collars
- Slide collars forward
- Buckles pushed to the right
- D rings down
![](/media/1452/collars.jpg?format=webp&quality=80)
Harnesses
- Hang by the second D ring
- All packaging face front
- Standard fixed style harnesses should hang unbuckled
![](/media/1451/harnesses.jpg?format=webp&quality=80)
Labels
- All product tags, headers, hang tags, and other labels always face forward
- Coastal will replace any tags or packaging for free
![](/media/1453/labels.jpg?format=webp&quality=80)
Leather
- Notice differences in color and length
- Round collars should be buckled in the second hole from the end
![](/media/1454/leather.jpg?format=webp&quality=80)