Intro to Grooming
Grooming can help reduce shedding, promotes a healthy coat, allows for early detection of skin issues or other health problems and helps customers address fleas before they become a real problem.
Whether they do it all on their own to save money or only groom at home as maintenance between professional visits, customers in the grooming section of your store are probably looking for a little help.
The number one piece of feedback we’ve gotten in research is that customers find grooming tools confusing, making it hard to establish and maintain good grooming habits for their pet.
Here’s how you can help them build confidence and make the right purchases for their pet.
Packaging and POP Designed to Help
Safari packaging features cues to help consumers navigate the breadth of products offered.
We’ve also designed POP materials to help when you’re not there. While the options can feel overwhelming customers typically need between 3 and 5 tools for a complete grooming routine.
We also offer a printed guide and video instruction for your customers who want to understand how often to groom their pet. These can be found on CoastalPet.com or our YouTube channel.
Download the Guide:
Assessing the Pet
There are a few factors that will impact the grooming routine of each pet.
Quick Reference
Universal
(Type of tool is the same, options available for long or short)
- Detangle: Pin brush or metal comb
- Shine: Bristle Brush
- Shedding: Shed Magic, Shedding comb
- Undercoat Care: Rake, Slicker
- Bathing: Curry brush
- Nail Care: Trimmers, File, Styptic Powder
Curly Hair:
- Shedding: Shedding blade
- Mats: Mat remover, de-matting
Long Hair:
- Mats: Mat remover, de-matting
Guides and Video Aids
Safari® by Coastal: Grooming Tools for Long-Haired Breeds
Safari® by Coastal: Grooming Tools for Short-Haired Breeds
Grooming Guide Infographic
